To the unaware, billboards may be just a simple means of advertisement we often encounter as we go outdoors marked by a dimension so large it is seen even at a certain distance apart from being close to it. Traditional as it may seem, the business of outdoor advertising persists to this day as it has back in the days when there are no particular alternatives other than the T.V. or the radio.
Therefore, the big question remains: How significant is an outdoor advertising to this day to a brand as far as marketing goes?
While old does not always necessarily mean outdated or obsolete, the means to market via outdoor advertising still has its huge impact to this day as it was in the past.
Just imagine a billboard placed in a heavily dense population where people come and go, how many people do you think does not notice an advertising often as gigantic as a billboard? A lot.
As far as the measurement of the impact of an outdoor advertising is to the population at large is concerned, it is a marketing means which is known to be very effective then as it is today for its reach to a wider audience all while remaining static, or otherwise.
Another note-worthy feature of an outdoor advertising is its ability to command attention.
Imagine this: You are a billboard strategically-placed at an area where people pass through a few thousands a day in counting, most of which as a result of long travels.
Do you think the people of such travel will not look for something which will entertain them albeit temporarily? One such entertainment that will surely attract people’s attention despite the short duration it will take to do so is an outdoor advertisement in a form of a billboard.
There is just something about the outdoor environment that appeals to the human psyche (level of engagement) in comparison to other kinds of areas.
Other note-worthy reason why billboards are significant to people’s attention and memory is that, sometimes, these very billboards are taken as a landmark especially by people who are new to certain places where these billboards are found.
If money and, therefore, cost-effectiveness is a concern, businesses still resort to outdoor advertising because the means is less costly than more modern alternatives yet not necessarily less effective.
Last and foremost of what makes outdoor advertising an ideal means to promoting your brand is likely its enhanced effectiveness when having to work with other means of advertisement.
Proven to work best when paired with other media, the means to advertise outdoors is a viable option as far as heavy advertisement of certain brands is the intention.
Now that we had highlighted the benefits of outdoor advertising as a means of promoting your brand, where do you think is such a means good for?
I’m not sure about other places, but as far as marketing goes, I’ll personally do billboard advertising in Dubai when promoting my brand.