Text SMS marketing has brought about phenomenal results for all types and sizes of businesses trying to make their way to the top of the masses of competition. The idea of contacting a target customer on the device that they are never without is as up close and personal as it gets in the world of marketing. You send them messages about special offers or introduce new products you are offering on a trial basis and they respond instantly using the same mobile device. As easy as text SMS marketing has made it for businesses to interact with their customers, it is important that offering exceptional customer service is an integral part of your marketing platform.
Beyond the Foot-In-The-Door
Many cartoons were made in the past that depicted door-to-door salesmen getting his foot in the door to prevent having it slammed in his face by an uninterested housewife. Salesmen were pushy, dishonest, and willing to do whatever it took to get the potential customer’s attention long enough to convince them they couldn’t live without their product. Once the product was bought and the salesman had gone on his way, the woman was left with a product that she would soon realize she really didn’t want or need.
When people opt-in to your business, it is the proverbial “foot-in-the-door” of text SMS marketing. It is your opportunity to show them the products that you have to offer and convince them how valuable a purchase would be. The difference in how sales take place today is that successfully making a sale and then getting out is a sure path to failure. Customer loyalty and repeat business are basic necessities to a business that is competing with hundreds, or thousands, of other businesses with the same type of products they have. For many, the thing that sets their brand apart is the service that goes along with the sale.
Sell like You Buy
Texting someone’s cell phone is a personal act that allows you to interact with them on a one-to-one basis. When you develop a text SMS marketing platform for your business, keep the personal aspect in mind. Think about what matters to you when you purchase a product or service and what makes you choose one brand over another. Most of us care about getting a quality product, good value, and great customer service. The latter is the one that can make the difference when the first two are the same across the board.
Keep It Personal
Text SMS marketing is the perfect platform for providing your customers with personal customer service that will boost customer loyalty and drive repeat business. Give them special offers that are only available through SMS and encourage them to leave feedback about their experience in doing business with your company. Let them know that they matter and you care what they have to say. Otherwise, you will never get your foot back in the door again!