Social media is where majority of consumers interact, following the pages of brands they are interested in, commenting on posts about certain products or promotions, inquiring through private messaging, and getting more info about the companies they like on the ‘about’ page. If you want to widen your market reach, being present in popular social media channels such as Facebook, Twitter, LinkedIn, and Instagram is a must.
The social network is a lucrative marketing pool where you get to show people that you exist, that you have what they need, and that you are a company that values your customers. And even if you INVESTtime on only the leading social media site, Facebook, tapping just a small percentage of its more than 1.440 billion monthly active users will result to a significant increase in your sales.
Here are some online marketing tips on how small business owners such as you can boost your social media presence, particularly in Facebook.
Post Behind-The-Scenes Photos
Being on Facebook is all about getting up close and personal with your target audience. You want them to see your business as something that they can relate to, so let them see what’s going on #BTS or behind-the-scenes with photos that show the unscripted laughs and unedited poses.
Upload Videos and Create Playlists
Videos that you upload on Facebook which are not embedded from YouTube can be organized into playlists. This is a great way to show your how-to tutorials, clips about new product features, demonstrate techniques, and even show your behind-the-scenes video series.
Add a Call-To-Action Button on the Header
Another feature you can add on your Facebook page is the call-to-action button on the cover photo. If this button is available for your page, you will see this on the bottom right of your Facebook page cover photo. Use this feature to drive your audience to book an appointment, make a purchase, or simply call your store to learn more about a new product or service.
Share Exclusive Offers
Give your followers a reason to come back to your Facebook page timeline by sharing giveaways and special offers that expire within a specified number of hours after posting. If you have already built a strong engagement on your page, you can try posting offers on Facebook that expire sooner than 24 hours. You can also have people vote a winner from among the fans’ submissions.
Run a Contest
One of the primary reasons consumers spend so much time on Facebook is because it is entertaining. Running a contest is one way to keep your page interesting and enticing to follow. One example would be sharing a funny photo and running a contest for best caption for that photo. To get exposure to non-followers, require contestants to share their entries on their page with the caption and a particular hashtag, say #itsfunatmacys.
Interact with Other Facebook Pages
Liked or tagged pages usually return the favor by mentioning or liking your page in return, which is a great way to get promoted and be seen by a wider audience. Comment on other business pages and “like” pages of your employees as your business page. If you have a physical location, like companies near your store, as well as other businesses that you are collaborating with and companies whose products or services you are using.
Keep your followers updated with what is happening with your page so they feel part of your community. Use Google Analytics to know from what geographic region your fans are located and post to this location. This will increase your chances of having your fans click like or comment to your post, which they will consequently post on their timelines. Optimize your posts to effectively reach your target audience. Learn more about how to do this by signing up for an SEO training.
Feature Other Social Media Pages
Your Facebook business page is an effective way to feature your profiles on other social media channels, such as Instagram, Pinterest, and Twitter. This allows potential customers and fans to learn more about your company and get a holistic overview of your brand image and corporate culture. It is also an efficient way to have a one-stop destination for all your social media activities.
Michelle Rubio is an experienced SEO copywriter and blogger since 2010. She has been working with various businesses, big and small, in the United States, UK, Canada, and Australia. You can see more of her works and experiences in her LinkedIn profile.