The most important benefit a business website provides is visibility, including company, product and service. Since more and more businesses and individuals are now using the Internet to research products and services before buying, companies must provide online prospects with ready access to company, product and service information positioned with unique selling points. Buyers expect anytime access to this information since many companies are and have been providing it.
Understanding what a company needs in a business website and how that website supports business objectives is critical. At a minimum, companies going online need a domain name relevant to their business. A company domain name becomes a pivotal part of that company’s online corporate identity. An email address with the same domain name is also very important. This provides much more credibility than using a free email account from a Yahoo, Hotmail or Gmail domain. Email from these domains is often blocked by filters since much unsolicited email originates from them. All business websites should include a company background with mission and values, up to date offer information, hours of operation, contact information, and directions (if applicable). It is also important to budget for basic website promotion to ensure that the business website is visible to those searching online. Many cost effective options such as SEO (Search Engine Optimization) and PPC (Pay per Click) advertising exist to connect with relevant Internet users in search of the very goods and services your business offers.
One best use of AdWords for SEO is geographic targeting. If you bid on traffic from many geographic locations, you can use tools such as Google Analytics to compare how different locations convert. It is also quite natural to have significant discrepancies in the conversions for the same keyword among many countries. When you go to Google Analytics and see which countries are best at converting, you could invest more effort in them. For instance, you can create some local pages for these countries or even target the geo-specific keywords with exceptional conversion rates.
For many publishers and SEO experts AdWords is the most valuable tool because even a moderate AdWords campaign could fetch you valuable insights and at the same time save you a lot of time and money to optimize for words, which don’t work for you.
There are other SEO techniques too which can be employed by small business owners and which can affect their business in a very positive way. These are:
- To have a unique title tag
- To Every section on the website should give Meta description. There should be a brief summary along with the keyword.
- Use keywords on every heading of the page.
- Tag all your images.
- Create a site map
- Upgrade your website regularly.
Thus, all these techniques help in proper optimization of your website and attract large number of visitors which in turn increases your business.
Website Technicalities to be followed while building a website:
- Show your website with your theme installed.
- Accurate as many W3C validation errors as possible
- Provide custom CSS to style all of your h1, h2, h3, h4, h5, and h6 tags to look the same. Try to use each tag on every page.
- Know your Google Page Speed and push the score up, preferably to 90 or higher. Ideally 100.
- Now, Install Word Press Plug-in.
- Get an SSL certificate.(SSL – Secure Sockets Layer)
- Do Google Authorship and micro data formats on your website.
You may also read through the webmarketingexperts.com.au review to get a complete picture of the same.