The enormous importance of e-commerce is becoming internationally promoted significant changes in sales strategies and the need for specific online marketing techniques adapted to this type of trading. A happy customer is a returning customer. Also, someone who will speak well of you. What better advertising! In Addition to performing the above actions to meet the expectations of the users of your online store, a good way to retain them is providing significant advantages of belonging to your community. You can carry out promotional activities via newsletter, offer discount coupons and exclusive information. Social networks are very useful for loyal users meeting point between company and consumer. Use them as a channel for customer service offers exclusive discounts for your products, which generates interesting debates invite them to join your channel and the original content and entertaining. The issue is complex but there are some key issues that can be considered basic:
In the E-commerce or may not be Passed by the Visibility
Clearly the importance for the success of e-commerce has our promotional web page in the top of the search results on the Internet. The SEO (Search Engine Optimization) techniques have proven their effectiveness in improving the ranking of a site, but the sophistication of today’s search engines makes it advisable to leave the application of these techniques in the hands of experts.
Social Networks, an essential Support
According to analysts of communication phenomena is estimated that by the end of 2013 the number of accounts in social networks will approach one billion, making this medium in one of the largest potential markets. Companies engaged in online marketing have a very clear and important long ago began designing intervention strategies that include actions to make visible the corporate image of companies, implementation of promotional games for certain products or encourage the formation of groups size, to give some examples. Keep in mind that each social network has its peculiarities, so it is necessary to have a good knowledge of them.
The unstoppable rise of Commerce over Mobile Devices
At present there is little doubt that the immediate future of online marketing will be linked to mobile phones and tablets connected to wireless networks. The possibilities are endless and most of them have direct application in commercial promotion. Today we have the technology to send the phone to a person who is looking, for example, one hospital location closer to the device, including a location map. It is also possible to get people to go to the entrance of a shop on their mobile devices to receive information about promotions you might find inside.