In a globalized world like today, the use of effective strategies is essential for the company to be truly competitive in the market. Technology is advancing at a rapid pace and innovations in the media are increasingly accelerated. For all this, it is necessary for organizations to adapt to the changes and challenges of the environment in which they develop.
In this sense, the viral marketing presents various techniques to exploit the potential of social networks and other media that arise on the web (blogs, rss, portals, websites, etc …). The aim is to produce an exponential growth of the message being transmitted. Also, the fact of doing viral marketing strategies brings several benefits: it has low cost, easy implementation of the campaign and has a high response rate.
Then a series of recommendations to develop a viral marketing campaign to be successful:
Define a Target:
It must be clear about the purpose for which the campaign is being conducted so that implementation can actually be successful. By setting a goal to follow, you can align the efforts and delegate responsibilities in order to achieve the goals.
Utilizes Existing Communication Networks:
Each person has a personal level a network of friends, family and acquaintances; it moves to the Web allowing thus leverage social connections to spread keys and messages relevant to the organization.
It is Simple and Easy:
The message to be viral it has to be spread easily and quickly; so in one or two clicks should be forwarded to other recipients. No delay with the shipping process records and / or unnecessary surveys.
It is Scalable:
The viral marketing campaign has to anticipate all variables, with the goal of the organization to be prepared in case of increased demand.
Encourage Expression Spaces:
Participation of each of the people is essential to identify consumer behavior and finally being able to influence them. We must take into account the opinion of the audience to which we go; presenting initiatives to the interaction between the company and its customers.
Generate a Satisfactory User Experience:
You should create initiatives that give an added value to the products and / or services to sell the company and produce a feeling of wellbeing to people to enable them to connect and identify with the organization.
Lean on Communities:
It is therefore essential to know about the characteristics and interests that distinguish one community from another; in order to be adaptable to the needs, identify the segments to which the company is run and market niches in which we can position the brand.