In today’s business world, a company has to be first to get the customers they need to make the sales for their products or services. Latecomers don’t get the business they need for their brand to thrive and grow, so it’s vital to know all the marketing strategies available to sell a product or service, and that includes college marketing and college advertising solutions.
What is College Marketing?
College students these days have more disposable income than some people may believe. According to a fairly recent survey, students control more than 400 billion dollars’ worth of buying power. That means that businesses need to get a foot in the door on college campuses to sell their products and services. One way of doing this is by using other students to act as a brand ambassador to promote the business’ products and services.
They do this by sending out these students to the places on campus that other students are at and then creating things like social media campaigns, local contests, or other kinds of things to attract the students they want to become their customers and buy their products or services. The reason businesses use other college students to attract buyers is because it’s more likely the students will trust a fellow student because they have things in common with them.
Other College Advertising Solutions
Besides hiring other college students to help promote their brand, companies also do other types of campaigns to sell their products and services. Some of these include direct selling to campus students, sponsoring special college events, giving discounts or other deals to students, and offering free samples or their products to students on campus.
They do this through both older media campaigns as well by using newspapers or magazines to advertise their products or services, as well as through more modern technology such as social media like Facebook or smart phone apps that students download and interact with that offer them some sort of contest, coupons or other deal in exchange for using their products or services.
What Brands are Likely to Use College Marketing?
Any company or brand that believes a college student is part of their targeted audience will benefit from using some form of college marketing to sell its products and services. Whether they are a company that sells things students use like computers or smartphones or even a snack food company that desires to be associated with the college crowd. Just about any brand can use this form of market to promote its products and services.
The main thing that these companies want to be sure of is that they want to help enhance the experiences of the students. They aren’t in it to change anything, they just want to promote their brand and make students see their brand as something fun and related to the college scene. In order to do this, they may even offer students help with their resume, or write letters of recommendation, etc. In return for help with their college advertising solutions and campaigns.
Jean Parker is an experienced college marketing expert with more than 20 years of practice at helping businesses to promote their products and services to college students around the US.