Many social networks began as personal or very small audience as a faculty or a group of friend’s sites. But today, social media is one of the most powerful strategies for digital marketing there, with millions of users willing to live an experience with our brand.
1. Share relevant Content for your Audience
When you start in social networks, share information as “On the way to the restaurant with my girlfriend” or “I’m happy today!”. However social media has grown and changed. You need to share more relevant to their daily lives or their mood of the moment information. Make this information corresponds to the needs and aspirations of its readers and followers. Share solutions, content that can inspire or interest your readers, elements that are useful or allow their followers achieve their own goals.
2. Use Tools and Features of each Social Network
Social networks offer your business endless possibilities thanks to new tools and features. In Facebook for example, you can now include pictures in your comments. Use these new possibilities for the benefit of his followers and your business.
3. Visual Marketing
Marketing is becoming every day more visual and communication in social networks should follow this path. Share texts and business information through nice looking images. For some options, allowing you to share pictures and photos has had record growth in recent months. Further images are the elements that are shared on Facebook. Do not forget to include your logo, slogan and the address of your website on each image or photo, so when people share, your brand will spread like wildfire.
4. Helping your Customers / Readers
Regardless of the business that is, it cannot provide a solution for all the needs of each of its customers. The idea is to share information from other businesses (close to yours) that can help their customers with services and products that you cannot provide.
5. Revise your Data
Periodically check the details of your Google Analytic or their Facebook page to find out what works or not. In what social network have the most visits? When people read your post on FaceBook? You can learn a lot from these data and especially should use them to get the most out of social networking.
Marketing on social networks promises much, your business must be present and compete in them as in any other medium or channel. You must get involved for once as do thousands of other companies and certainly within them are your competitors. Enjoy new connections, share relevant information and more visual.